25 Fascinating Industry Personalities

November 2003

Magda Dimmendaal
CEO
Dousman Transport Co., Inc.
Dousman, WI


How did you get your start in the industry?

I got my start as a bus driver, then progressed to VP of Dousman Transport. When the owners wanted to retire, they gave me a chance to purchase the company. I was able to put the deal in place and buy the company in 1988.

Current job duties?

I'm fortunate to have very dedicated managers at all three of our terminals, and four years ago I hired a general manager. He has taken over most of the day-to-day responsibilities from me. I now have the time to give back to the state and national bus associations. I recently finished up a two-year term as president of the WIsconsin School Bus Association, and I'm on the board of directors of the National School Transportation Association.

Born: Lochern, Netherlands

Years in industry: 30

Previous occupations: Bus driver, dispatcher, driver trainer, manager, VP

Outside interests?

I love to garden. In our yard, I have planted roughly 30,000 spring flowering bulbs, such as tulips and daffodils. Being from Holland, you'd expect that, I guess.

Most interesting place you have been?

My brother and I went to Montrose, Colo., and worked on a ranch for five days. We went up to the cow camp and helped round up cattle and move them from one mountain pasture to another. We were just so impressed by how these people lived. It was as though we were transported back a hundred years - no electricity, no phones, no running water. I would do it again in a heartbeat!

Goals for the future?

My goals for the future are to keep working with the school bus industry. Now that I don't have to spend as much time behind a desk anymore, I like to substitute drive. It keeps me in touch with reality. My mother is still alive at 97 and living in Holland. I'd like to go see her a few more times. I also want to raft the Colorado River before I get too old.

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